Broker Check

C O M P A N Y  I N F O R M A T I O N

<strong>Who is National Financial Network, INC?</strong>

Who is National Financial Network, INC?

National Financial Network (NFN) is a financial services firm that has over 55 years of experience helping high net worth individuals and business owners with all aspects of financial planning. We employ over 90 Financial Professionals and staff and have offices in Manhattan, Brooklyn, Long Island, Paramus, New Haven and Boston.

Though NFN has the ability to use virtually any investment or insurance product that is available in the marketplace today, we are a general agency of The Guardian Life Insurance Company of America. It is one of the largest mutual insurance companies in the United States and has received exemplary ratings from the major ratings services. To learn more about Guardian’s financial strength, click here.

<strong>Who is Park Avenue Securities?</strong>

Who is Park Avenue Securities?

Park Avenue Securities (PAS) is our Broker/Dealer, and enables us to provide our clients with full service brokerage and investment advisory products and services. PAS has over 3,000 Registered Representatives nationwide and gives NFN access to widely known mutual funds and annuities like those offered by Fidelity, Vanguard, American Funds, Oppenheimer, Pimco, John Hancock, and many more. We also have the ability to purchase stocks, bonds, ETF’s, closed end funds and CD’s through PAS.

PAS is a member of FINRA, NYSE and SIPC, and must adhere to the rules and requirements of these regulatory bodies. PAS is audited by FINRA on a regular basis. All offices of PAS are audited no less than annually.

<strong>Where is my money held?</strong>

Where is my money held?

All broker/dealers have a “clearing firm”. The clearing firm actually “holds” clients' accounts and performs essential functions for financial companies and their clients.  Park Avenue Securities clears through Pershing LLC.  Pershing is a subsidiary of The Bank of New York Mellon and is one of the largest providers of brokerage services, with over $1.8 trillion in global client assets (as of 3/31/20). To learn more about Pershing click here.

How is my money protected?

All securities are protected up to $500,000 by the Securities Investor Protection Corporation (SIPC). This includes cash balances awaiting reinvestment of up to $250,000. SIPC was created in 1970 to protect customers of member broker/dealer firms in case of liquidation. For more details on SIPC, please see

In addition to SIPC protection, Pershing provides coverage in excess of SIPC limits from certain underwriters in Lloyd's insurance market.  It provides the following protection for Pershing LLC's global client assets:

An aggregate loss limit of $1 billion for eligible securities-over all client accounts.

A per-client loss limit of $1.9 million for cash awaiting reinvestment-within the aggregate loss limit of $1 billion.

SIPC and the excess of SIPC insurance policy do not protect against loss due to market fluctuation.

Why are there so many companies to deal with?

At NFN we put our clients’ interests first. Our structure enables us to use virtually any publicly traded investment product, or insurance product, allowing us to create a financial plan that consists of the “best of the best” offerings. Since we are not obligated to use any one company’s products over another, our clients’ needs come first.